When it comes to K-pop idols, few manage to influence music, fashion, and internet culture all at once quite like BLACKPINK’s Lisa. Over the years, she’s been known for her powerful stage presence, iconic style, and ability to transform just about anything she touches into a global trend. But this summer, Lisa did something unexpected: she turned a quirky little toy, Labubu, into a full-on fashion moment.
Yes, we’re talking about Labubu, the strange, wide-eyed, rabbit-like plush figure that has gone from niche collectible to worldwide obsession. Fans were already posting their Labubu dolls everywhere on TikTok and Instagram, but Lisa’s decision to wear a Labubu-inspired outfit on stage during her DEADLINE World Tour stop in London pushed the trend to another level.
In that moment, Lisa didn’t just wear an outfit. She turned Labubu into pop culture couture. And the internet hasn’t stopped talking since.
What is Labubu, and Why Is It Everywhere?
For those unfamiliar, Labubu is a character from Chinese toy brand Pop Mart, known for producing limited-edition vinyl figurines. Unlike your typical “cute” collectibles, Labubu is… well, odd. It has big bug-like eyes, a toothy grin, and an almost creepy-yet-cute aesthetic.
That weirdness is exactly why people love it. In 2025, Labubu has become one of the fastest-selling collectibles worldwide, with Pop Mart’s profits soaring nearly 400% thanks to the doll’s popularity. TikTok has crowned it a mascot of what users call “IRL brain rot” — a mix of absurd humor, nostalgia, and randomness that Gen Z and Gen Alpha find hilarious and oddly comforting.
So, when Lisa decided to bring Labubu to her stage wardrobe, she tapped directly into that zeitgeist.
Lisa’s Labubu Look: Cute, Creepy, and Totally Viral
During her London concert, Lisa stepped on stage wearing a fluffy pink outfit modeled after Labubu itself. The look was complete with furry layers, a matching mask, and even a Labubu keychain dangling from her outfit.
Photos and videos instantly went viral. Fans flooded X (formerly Twitter), Instagram, and TikTok with reactions:
- Some called it adorable.
- Others found it bizarre.
- Many just couldn’t stop laughing at the fact that Lisa, one of the most glamorous idols in the world, was happily cosplaying a gremlin-like plush toy.
And that’s the beauty of it. Lisa knew exactly what she was doing. By leaning into the “weird-cute” aesthetic of Labubu, she proved once again that idols don’t just follow fashion trends — they create them.
Why Lisa + Labubu Works So Well
Lisa’s choice to embrace Labubu isn’t random. It actually says a lot about her artistry and brand. Here’s why it works:
- She’s always been fearless with fashion.
Lisa has rocked haute couture, streetwear, and stage outfits that push boundaries. Wearing Labubu isn’t about looking glamorous — it’s about showing she’s playful and daring. - It connects with global fans.
Labubu isn’t just popular in Asia. The toy’s gone global, with Western fans just as obsessed. By wearing it on tour, Lisa tapped into a shared internet culture that transcends language and borders. - It proves she doesn’t take herself too seriously.
Lisa is often praised for her cool image, but moments like this show her fun side. Fans love when idols are relatable, and what’s more relatable than obsessing over a silly plush toy?
Fan Reactions: Divided but Engaged
As with any bold move, Lisa’s Labubu outfit sparked mixed reactions:
- Some fans loved it, calling her a trendsetter and even buying their own Labubu merch after the show.
- Others admitted they were “concerned but fascinated” — unsure whether to laugh, cringe, or applaud.
- Memes exploded, comparing Lisa’s look to cartoon characters, stuffed animals, and even Halloween costumes.
But here’s the key: everyone was talking about it. And in pop culture, conversation is currency.
The Bigger Picture: From Plush Toy to Pop Icon
This isn’t the first time a celebrity has elevated something silly into high fashion. Think Lady Gaga’s meat dress or Billie Eilish’s oversized streetwear looks. But what makes Lisa’s Labubu moment special is timing.
- Labubu is at peak popularity. Pop Mart can barely keep it in stock.
- Gen Z humor thrives on weirdness. Lisa’s outfit plays right into meme culture.
- K-pop idols drive fashion trends. If Lisa wears it, fans want it — no matter how strange.
In short, she didn’t just wear Labubu. She made Labubu iconic.
What This Means for Lisa’s Image
Lisa has always stood out in BLACKPINK for her boldness — in rap, dance, and style. But as she builds her solo career, moments like this prove she’s carving a unique lane for herself.
- She’s not afraid to experiment.
- She’s not afraid of backlash.
- She knows how to harness internet culture and spin it into power.
Her Labubu stage look wasn’t just an outfit. It was a statement: Lisa isn’t just following trends — she’s shaping them.
Final Thoughts: Lisa Made Labubu a Fashion Star
Love it or hate it, Lisa’s Labubu outfit will go down as one of the most talked-about fashion moments of 2025. It’s proof that idols have the power to take something small and silly — a plush toy — and turn it into a global cultural symbol.
For fans, it was a playful, memorable moment that showed Lisa’s humor and creativity. For the fashion world, it was a reminder that inspiration can come from anywhere — even a toothy little gremlin doll.
And for Lisa? It was yet another reminder that she’s more than just an idol. She’s a trendsetter, a cultural icon, and a fearless artist who knows exactly how to keep the world watching.
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